Public Communication Policy
The Public Communication Policy adopted by the Universidade Federal de Santa Catarina (UFSC) guides UFSC’s communication plans, goals and actions. It was written by journalist Moacir Loth in 1987.
In essence, the policy “prioritizes concrete facts, the Institution’s achievements, in short, the news, grounding Agecom’s [UFSC Communication Agency] actions on the rules of journalism and the codes of ethics for Journalists and Public Servants.” The communication should be comprehensive, strategic, integrated and planned, serving as a channel between UFSC and the internal and external community, while meeting all institutional, public and collective needs without personal or ideological restrictions.
Read the full Public Communication Policy here.